There’s a shift happening at Geelong Cats, and it’s one of the most exciting developments in the club’s storied history. For decades, when you thought of the Cats, you thought of premiership glory at Kardinia Park, legends like Joel Selwood and Tom Hawkins dominating the AFL, and the roar of the crowd under the lights at GMHBA Stadium. But today, the story is bigger. Women’s football isn’t just an add-on—it’s central to the identity of Geelong.
Whether you’re a lifelong fan who remembers the 2007 AFL Grand Final triumph or a newcomer curious about the AFL Women’s competition, this guide is for you. We’re diving into how Geelong is growing the game for women, from grassroots programs to the elite level, and what it means for the future of the club. Think of it as your insider’s look at a movement that’s reshaping the Cattery.
The Rise of Women’s Football at Geelong
Let’s rewind a bit. The AFL launched its women’s competition in 2017, and Geelong was part of the expansion wave, entering the league in 2019. It wasn’t just a checkbox—it was a statement. The Cats wanted to build something sustainable, not just a team that showed up. And they’ve done exactly that.
From day one, Geelong committed to giving women’s football the same resources, passion, and strategic thinking that made the men’s side a powerhouse. That meant investing in facilities at Kardinia Park, hiring dedicated coaching staff, and creating pathways for young girls to dream of pulling on the hoops. The result? A team that’s competitive, resilient, and deeply connected to the Geelong community.
But here’s the thing: this isn’t just about the AFLW side. It’s about the entire ecosystem. The Geelong VFL has its own women’s program, which acts as a feeder system. Local clubs in the region are seeing a surge in female participation. And the Cats are leaning into that momentum.
Why It Matters for the Club and the Community
You might wonder: why should a men’s AFL club care so much about women’s football? The answer is simple—because it’s good for the game, and it’s good for Geelong. When you grow participation, you grow the fan base. When you create role models, you inspire the next generation. And when you win, you build a legacy.
For Geelong, a club that prides itself on tradition and community, women’s football is a natural extension. The Cats have always been about more than just the AFL Premiership. They’re about the bond between the team and the town. Women’s football strengthens that bond. It brings new voices to the Cattery, new stories to tell, and new heroes to cheer.
Key Milestones in Geelong’s Women’s Football Journey
Let’s walk through some of the moments that defined this journey. These aren’t just dates—they’re proof of how far the club has come.
2019: The AFLW Debut
When Geelong played its first AFLW match in February 2019, there was a buzz around GMHBA Stadium that felt different. Over 18,000 fans showed up to watch the Cats take on Collingwood. It was a loss, but the energy was electric. That day, the club proved that women’s football had a home at Kardinia Park.
2021: First Finals Appearance
It didn’t take long for the Cats to make their mark. In 2021, the AFLW side qualified for the AFL Finals Series for the first time. It was a breakthrough moment—a sign that the program was on the right track. The team didn’t go all the way, but they showed they could compete with the best.
2023: The Expansion and Growth
The 2023 season was a turning point. Geelong added more depth to its list, brought in experienced players, and started to build a culture of winning. The team finished in the top half of the ladder, and the buzz around the Cattery grew louder.
2024 and Beyond: Building a Dynasty
Now, as we look toward the 2025 AFL Season, the women’s program is stronger than ever. The club has invested in player development, coaching, and facilities. There’s a sense that Geelong isn’t just participating—they’re building something that could challenge for a premiership in the near future.
The Pathways: From Local Clubs to the Cattery
One of the most impressive aspects of Geelong’s women’s football growth is the pathway system. It’s not just about the AFLW team—it’s about creating opportunities for girls at every level.
Junior Programs and Academies
The Cats run a range of junior programs designed to introduce girls to Australian rules football. These aren’t just clinics—they’re structured development pathways. Girls as young as five can start learning the basics, and by the time they’re teenagers, they’re competing in regional competitions.
The Geelong Falcons, the region’s elite under-18 girls’ program, is a key feeder. Many of the players who end up in the AFLW draft come through this system. The Cats work closely with the Falcons to identify talent and nurture it.
The VFL Women’s Connection
The Geelong VFL team plays a crucial role in the women’s pathway. It’s the bridge between local football and the AFLW. Players who aren’t quite ready for the top level can develop in the VFL, gaining experience and exposure. It’s also a place for AFLW-listed players to get game time when they’re coming back from injury.
This connection ensures that no talent slips through the cracks. If you’re a young woman in Geelong with a dream of playing for the Cats, there’s a clear road map.
The AFL Draft and Recruitment
The AFL Draft is where dreams become reality. For Geelong, the draft is a chance to bring in the best young talent from across the country. The club’s recruiting team is known for its thoroughness—they don’t just look at highlights; they look at character, work ethic, and fit.
Recent draft picks have included players who’ve become immediate contributors. The Cats have also been active in the trade period, bringing in experienced players to mentor the younger group. It’s a blend of homegrown talent and smart acquisitions.
The Stars of the Show: Players to Watch
Every great team needs stars, and Geelong’s women’s side has plenty. Let’s shine a light on some of the players who are driving the growth.
The Leaders
Leadership is everything in football. The Cats have a core group of players who set the standard on and off the field. They’re the ones who organize team meetings, mentor younger players, and represent the club in the community.
One standout is the captain, who embodies the spirit of Geelong. She’s tough, smart, and leads by example. Her journey from local football to the AFLW is an inspiration to every young girl in the region.
The Rising Stars
Keep an eye on the young guns coming through. The Cats have invested heavily in developing youth, and it’s paying off. Players who were drafted just a couple of years ago are now regulars in the starting lineup.
For a deeper look at the next generation, check out our young guns watch article. It profiles the players who could be the future of the club.
The Breakout Candidates
Every season, there are players who surprise everyone. They start as role players and end up as stars. The 2025 AFL Season could be a breakout year for several Cats. If you want to know who might make the leap, our breakout stars to watch article has all the details.
The Role of Kardinia Park and the Redevelopment
You can’t talk about Geelong women’s football without talking about the home ground. Kardinia Park, also known as GMHBA Stadium, is more than just a venue—it’s a symbol of the club’s commitment.
The Kardinia Park Redevelopment has been a game-changer. New facilities, better seating, improved lighting—all of it makes the stadium a world-class venue for both men’s and women’s football. For the women’s team, playing at the Cattery means they get the same experience as the men. They train on the same grounds, use the same change rooms, and feel the same support from the stands.
The redevelopment also includes dedicated spaces for women’s football, like upgraded gyms and recovery areas. It’s a sign that the club sees the women’s program as an equal partner, not an afterthought.
How the Community Is Getting Involved
The growth of women’s football at Geelong isn’t just a club initiative—it’s a community movement. Local businesses sponsor the team. Schools host clinics. Fans pack the stands for AFLW matches.
Grassroots Participation
The numbers tell the story. Female participation in Australian rules football in the Geelong region has skyrocketed over the past five years. Local clubs that once had only men’s teams now have thriving women’s and girls’ programs. The Cats have played a big role in this, providing resources and visibility.
Fan Engagement
Attending a Geelong AFLW match is a unique experience. The atmosphere is intimate, the players are accessible, and the connection between the team and the fans is palpable. It’s a chance to see the future of the sport up close.
If you haven’t been to a women’s match at GMHBA Stadium yet, make it a priority. You’ll see the same passion, the same skills, and the same Geelong spirit that makes the Cats special.
Practical Tips for Supporting Women’s Football
Want to get involved? Here are some practical ways to support the growth of women’s football at Geelong.
Attend a Match
The simplest way to show support is to show up. Buy a ticket, bring your family, and cheer for the Cats. Every fan in the stands makes a difference.
Follow the Team Online
Social media is a great way to stay connected. Follow the official Geelong Cats accounts for updates on the women’s team. Share their content, celebrate their wins, and amplify their voices.
Volunteer or Donate
Many local clubs and programs rely on volunteers and donations. If you have time or resources to give, reach out to the Geelong Cats community team. They can point you toward opportunities that make a real impact.
Encourage the Next Generation
If you know a young girl who loves footy, encourage her to play. Sign her up for a local club, take her to a game, or just talk to her about the sport. The more we normalize women’s football, the faster it will grow.
What’s Next for Geelong Cats Women’s Football?
The future is bright. As we head into the 2025 AFL Season, the women’s program is poised for even greater success. The club is committed to continuing its investment, both on and off the field.
On-Field Ambitions
The goal is clear: an AFL Premiership. The Cats have the talent, the coaching, and the culture to make a run. It won’t happen overnight, but the pieces are in place.
Off-Field Growth
Beyond the game, Geelong is focused on growing the footprint of women’s football. That means more community programs, more partnerships, and more opportunities for girls to get involved.
The Legacy
In ten years, we’ll look back at this era as a turning point. The Geelong Cats women’s program isn’t just a team—it’s a legacy. It’s proof that when a club commits to equality, everyone wins.
Conclusion: Be Part of the Journey
Women’s football at Geelong is more than a side story—it’s a central chapter in the club’s history. From the first AFLW match at GMHBA Stadium to the stars of tomorrow, the Cats are building something special.
Whether you’re a die-hard fan or a curious newcomer, there’s a place for you in this movement. Attend a game, follow the team, or just spread the word. The more we support women’s football, the stronger it becomes.
Ready to dive deeper? Check out our season previews for a full look at what’s ahead. And if you want to know which players to watch, our young guns watch and breakout stars to watch articles are must-reads.
The future of Geelong Cats women’s football is here. Let’s grow the game together.
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